weightlifting

LIFEAID Beverage Co. begins 2021 with a new marketing relationship with USA Weightlifting (USAW), the national governing body for the Olympic sport of weightlifting. The relationship runs through the end of 2022, and adds another respected sports and fitness authority to the LIFEAID brand's impressive roster of health and fitness marketing partners.

Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind...

Madison, Wisconsin | July 24, 2019 “Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition...