FITAID
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Why do I need to use a foam roller in my post-workout recovery?
What helps the body recover faster? Have you tried foam rolling and FITAID! Using a foam roller and the right recovery beverage as part of your post-workout recovery routine can be incredibly beneficial for your overall muscle health and performance. Foam rolling, also known as self-myofascial release, is a form of self-massage that helps to release muscle tightness and tension... -
50 Years of Title IX
50 Years of Title IX 50 years ago this month, June 23rd to be exact, Title IX was signed into law by President Richard Nixon. Back then, I do not believe people understand how big of an impact this Civil Rights Act would have not only on education, but in athletics. Title IX is a federal law that prohibits... -
FITAID Energy Disrupts Clean Energy Drink Market | LIFEAID
FITAID Energy® Disrupts So-Called Clean Energy Drink Market The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry. Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original... -
The Perfect Beverage for Pickleball, PICKLEAID
Santa Cruz, Calif., April, 1st, 2022 - LIFEAID, The Performance Beverage Company continues to disrupt the market with ground breaking products. Hot off the heels of a record setting ecomm performance of FOCUSAID Watermelon Mint in February; LIFEAID went back into the lab (or to the Pickleball courts) and fermented a recovery beverage for Pickleballing pickle people. PICKLEAID Prickly Pickle... -
Guilherme Malheiros Joins Team FITAID
Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world... -
Are You Spending Your Time Awake Efficiently?
It’s Not About How Much You Sleep, It’s About What You Do When You’re Awake You don't need to sacrifice your sleep, which is extremely important, to be successful, you need to spend the time you are awake as efficiently as you can. Listen Now... Adaptive Athletes on the First-Ever Adaptive Season 2021 was a historic year for adaptive athletes... -
Laura Horvath Wins Silver at 2021 CrossFit Games
Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games Santa Cruz, Calif., August 4th, 2021 -- After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games. Since... -
Your 2021 Summer Bucket List for the Family!
Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family... -
HindeSight #66: Do You Have a Growth Mindset?
Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast. During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities...
