Because love is thicker than smoke The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn...
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Honoring Our Health Care Heroes
Amidst the current COVID-19 crisis, it is our health care heroes who have helped sustain us, the brave women and men who are tirelessly battling on the front lines of this pandemic with smiles under their masked faces. To each and every one of you, for your sacrifice and your bravery, we say THANK YOU. This month, LIFEAID has donated... -
FITAID Koala Challenge Raising $30,000+ for Australia Wildfire Relief
HOW LIFEAID IS HELPING AUSTRALIA When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!) This week, FITAID is donating 5% of all sales from FITAID ZERO directly...
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