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  1. Aaron Hinde Against Caffeinated Drinks for Kids

    by Aaron Hinde
    July 21 2019
    LIFEAID, caffeine, Aaron Hinde, health, marketing, HindeSight, Morning Chalk Up, wellness, children, danger, beverage industry, FDA, regulations, open letter & Mercury News
    Aaron Hinde Against Caffeinated Drinks for Kids
    In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  
    Read MoreAaron Hinde Against Caffeinated Drinks for Kids

  2. How Big Tobacco Hooked Children on Sugary Drinks

    by admin
    March 19 2019
    LIFEAID, health, marketing, New York Times, big tobacco, sugary drinks, children, obesity, advertising, joe camel, kool-aid, hawaiian punch & junk food
    How Big Tobacco Hooked Children on Sugary Drinks
    Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big...
    Read MoreHow Big Tobacco Hooked Children on Sugary Drinks

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