We all know that jumping rope is a great way to: Stay fit & healthy Improve cardiovascular health, coordination & bone density Burn calories in a portable, fun way But how do we get better at this simple exercise with proven health benefits? In this video, MobilityWOD guru Kelly Starrett provides helpful tips to help improve your "Jump Rope Mechanics...
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Bigger, Saltier, Heavier: Fast Food Since 1986 in 3 Simple Charts
Source: The New York Times by Tiffany HSU | March 3, 2019 Adding lighter fare like salads to the usual burgers and fries has meant more options for time-pressed diners. But the meals are largely less healthy now, a new study finds. “The big picture is that there have been some positive changes,” one researcher said of fast food menus... -
The Future Landscape of CrossFit
The FITAID Morning Show Ep. 87: Chris Hinshaw Chris Hinshaw—the man, the myth, the legend—shares his unique perspective on the future landscape of CrossFit, along with some of his top coaching tips and insights. Find out what it's like to coach Mat Fraser and Rich Froning. Plus, Hinshaw reveals his preferred weapon of choice during a Zombie apocalypse & more... -
Ro vs. Bros: Getting Buttery at FITAID for Open
Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the... -
4 Benefits of Turmeric & Curcumin
Here are snippets from a recent article on HealthLine.com about the natural properties of Turmeric and Curcumin: "Turmeric may be the most effective nutritional supplement in existence." Many studies have shown that it may have major benefits for your body and brain, including the following: 1. Turmeric Contains Bioactive Compounds Curcumin is the main active ingredient in turmeric. It is a... -
9 Benefits of Jumping Rope You Probably Don’t Know About
By Michelle Kennedy Hogan at LifeHack.org Let's just jump right in! ... Believe it or not, the simple act of jumping rope can do more for you overall than the same time spent jogging. Plus, jumping rope is also easy to do anywhere. A jump rope slipped in your backpack or bag can be brought along on a trip, to work... -
Targeting Commercial and Convenience Business
SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states... -
Diet Joke: Drinking Diet Coke Daily 'Increases Risk of Dying Young'
Scientists have discovered the dangerous effects Diet Coke is having on your body. The following article appeared in the UK's The Sun this week, exposing the dangers of drinking Diet Coke, and shocking many with its claims ... THE SUN — Drinking Diet Coke everyday increases your risk of dying young, experts have warned. Two or more artificially-sweetened drinks a day ups the... -
Healthy Valentine's Date Ideas That Won't Break the Bank
Your team at LIFEAID Beverage Co. has put together a list of their absolute favorite gift and date ideas to help you make this your healthiest and happiest Valentine's Day yet! Most of them cost little to nothing, but their worth is priceless. Here are some suggestions for making this Valentine's Day an unforgettable one: 1. Get outdoors. Whether you end... -
The 25 Best Inflammation-Fighting Foods (And How to Use Them Daily)
According to a recent article on MindBodyGreen.com written by food director Liz Moody ... The impact of food on inflammation is clear—but actually incorporating those foods into your daily life can be easier said than done. Here are 25 foods that are scientifically proven to help fight inflammation, and how I use them in my daily life: 1. Blueberries I choose wild...