A Decade of Fueling the Fittest on Earth Learn more about LIFEAID Beverage Co.—tucked away in the back of the old Santa Cruz Wrigley Building—where they create the clean recovery fuel of CrossFitters worldwide. Read the full article and watch the video here. . Consumer Guide: Best Fitness Recovery Products in 2019 Tips and guidelines for finding the right recovery...
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A Decade of Fueling the Fittest People on Earth
Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago... -
FINAL DAY at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
Four days of competition are officially in the books for the 2019 Reebok CrossFit Games. The battle has been fought and the Fittest on Earth titles have been claimed. On the women's side, history is made. On the men's side, history is repeated… CLICK HERE TO WATCH FINAL DAY 4 RECAP ON FITAID YOUTUBE TEAMS For the teams, Mayhem Freedom... -
Heavy Barbells Debut at CrossFit Games in One Ton Challenge
Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind... -
Day 3 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH DAY 3 RECAP ON FITAID YOUTUBE: CLICK TO WATCH FRASER'S COACH CHRIS HINSHAW DISCUSS HIS DAY 2 PENALTY: Saturday, Day 3 of the 2019 Reebok CrossFit Games was one that left athletes and fans as shook up as the Leaderboard… TEAMS took on two events this morning, trimming the field from 11 to 7. CrossFit Krypton made a move... -
Day 2 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH THE RECAP ON FITAID YOUTUBE: Today kicked off Day 2 of the 2019 Reebok CrossFit Games. For the individual men & women, the following three events narrowed the field further from 50 to just 20 athletes in Madison, Wisconsin: Teens & Masters competition began with a bang by putting their engines to the test during these three endurance events: (Teen... -
Meet the Keto-Rita: A Macro-Friendly Summer Libation from FITAID ZERO
Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer. Meet... -
Team & Individual Event @ CrossFit Games 2019
After this past year of being in the dark as to what the new season's format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here's your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition! EVENT ANNOUNCEMENT This morning kicked off in Madison, Wisconsin, with Dave... -
Complete Guide to the 2019 Reebok CrossFit Games
FITAID is proud to be the Official Sponsor of the 2019 Reebok CrossFit® Games. Here's the inside scoop on where to find everything you need to know to enjoy the Games on Aug. 1-4, 2019! How to Watch the 2019 Reebok Games CrossFit Games: Event updates, athlete profiles & Leaderboard at Games.CrossFit.com: Complete List of Athletes Who Qualified for the... -
HindeSight #19: How to be Successful when Targeting a Niche Market
How to Be Successful when Targeting to a Niche Market On this episode of The Thoughtful Entrepreneur, Aaron Hinde—co-founder and president of LIFEAID Beverage Company—shares his business tips and tricks for marketing a niche product. Listen to the full podcast episode here. . An Open Letter About the Need for Greater Awareness of Caffeine Levels in Energy Drinks Forty percent...
