Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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LIFEAID Reinstates CrossFit Partnership
9 Positive Podcasts That Will Put A Smile On Your Face Life gets a little heavy sometimes for us all, that's why it's vital to find the joy in your life daily — whether it's by using a gratitude journal, meditating, or listening to podcasts like these. Check out the podcast list here. 'I'm Not A Fire Victim, I'm A Fire Survivor... -
LIFEAID’s Role In Helping with California Fires | LIFEAID
Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of... -
HindeSight #44: Santa Cruz Fire Aid, 10 Books for Hard Times
Because love is thicker than smoke The Santa Cruz community continues to rally behind those affected by the devastating wildfires in Northern California this past week. While over 77,000 acres continue to burn, local SC company LIFEAID has created the Santa Cruz Fire Aid to help distribute all donated supplies and funds to displaced families, firefighters and wildlife support. Learn... -
Santa Cruz Fire Aid Raises Funds for Wildfires
LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones... -
LIFEAID Reinstates CrossFit Partnership
Will Smith's Life Lessons As a successful actor, filmmaker, artist, family man, entrepreneur and motivational speaker, Will Smith has been inspiring us all for decades with his life lessons. Here are some of his most powerful words—may they ignite a spark within you. Watch the video on Instagram here. Struggling to Stay Motivated to Work Out? Here are five ways... -
What To Eat Before a Tattoo Session | LIFEAID Beverage Co.
Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even the best tattoo artists can fail in... -
Struggling to Stay Motivated to Work Out?
If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals! Whether it’s a quick 15 minutes or a full hour... -
HindeSight #42: In Search of Excellence
How Are Gym Owners Handling Life After COVID? Based on a recent survey of 135 gym owners in America, learn how the fitness community is handling forced gym closures and other effects of the ongoing pandemic. Read the full article here. Google Extends Work-From-Home Policy to Summer 2021 One of the world's largest tech companies, Google® braces for a long pandemic... -
Trading Screen Time for Sports & At-Home Activity
FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help...