LIFEAID Beverage Co. Blog

Something you should know about the LIFEAID team is that we are big readers. Maybe it's because our Co-Founder, Aaron is always sharing wisdom from the latest business book he's reading or because the team is stacked with a bunch of over-achievers, either way, we want to invite you to join us on our quest for knowledge. To kick off...

  One of the many valuable business lessons Orion and I learned in 2020 is that all the stress testing of a business cannot predict blackswan events. Businesses need to fortify their foundations by galvanizing their most loyal evangelists to survive these once in a lifetime events. Even the finest omni-channel distribution strategy won’t protect your business from the swift...

You’re putting in the work at the gym, but aren’t seeing all of the results you hope for. What gives? Chances are, you’re neglecting one of the most important tenets of exercise: recovery. Not to be confused with apathy, there are very good reasons why rest days and recovery should not be overlooked. Here are five of them: To allow...

For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...

We may be biased, but at LIFEAID, we really do have some of the best people on our team and Tamar is no exception. If you saw us at Wodapalooza in Miami earlier this year, she was the fearless leader behind that activation. While her role has (temporarily) shifted due to events being cancelled in 2020, she's ready to bring...

When not in the field building relationships with gym owners and retailers, Regional Sales Manager - Southwest Karly Wilson is putting in miles on the pavement for her marathon training. In fact, this year she surpassed a huge milestone of running her 100th marathon! Not sure about you, but when she revealed that during one of our team calls, we...

For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and...

With the second phase of the CrossFit Games happening this weekend, we spoke with CrossFit HQ’s commentator and analyst, Tommy Marquez, to get his take on the Aromas based, streamlined version of the 2020 Games. With the spectacle of the coliseum stripped away, Castro has taken us back to the birthplace of the fittest on earth. Check out our interview...

 20 Podcasts That Will Help You Grow(opens in new window) As we head into the final quarter of 2020, here are some podcasts to help propel you towards success as an entrepreneur. Check out the podcast list here(opens in new window) 33 Things I Stole From People Smarter Than Me(opens in new window) Discover key life lessons you can take, adapt...

Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020 Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com. Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on...