Kettlebells & Cocktails While at the CrossFit Games in July, I had the opportunity to sit down with John Wooley to talk about LIFEAID's history with CrossFit and the importance of eliminating "soft talk" from your vocabulary. Check out our conversation starting at 42:55. Listen Now... The Entrepreneurs are Coming! As the tide ebbs and flows in the labor market, a...
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Can Fermented Foods Improve Your Health?
Cambridge Companies SPG Sets Sights On The Future Of Functional Beverages Very exciting news for LIFEAID Bev Co these last few weeks. As our company expands both domestically and internationally, our sights are set on continuing to up-level our business model and find new ways to get our cans in consumer hands. Read More... Second in Command: Andy Halliday Our... -
Best Lightweight Vegan Snacks for Hiking
Hiking is an outdoor activity where packing less is better. You are naturally going to burn A LOT of calories while on the trails so it is best to pack snacks that will keep you energized on your hike. For the vegan hikers out there, there are plenty of snacks that you can pack in your backpack that are delicious... -
Debunking Vegan Misconceptions
Veganism, like several other diets, comes with several misconceptions. Whether you see these myths and stereotypes on social media or hear them at work or with friends, doing your own research is the best way to truly understand veganism and how achievable the diet can be for any lifestyle! “Being Vegan Is Expensive” When you consider the fact that... -
Keep Summer Going with Strawberry Lemonade FITAID
Summer may be over but that does not mean the flavors of summer went anywhere. LIFEAID’s latest innovation, FITAID Strawberry Lemonade, hit the ground running and racked up $250,000 in sales in its first week. “As our first flavor extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory... -
Why is LIFEAID Vegan?
Caring about what you put in your body is what LIFEAID is all about. Living a healthy lifestyle is at the core of our brand. LIFEAID was built on the notion that people wanted more out of their fitness drinks. Whether you are vegan, or thinking of switching to a plant-based diet, it's important for LIFEAID to be accommodating to... -
The Best (and easy!) Vegan Pizza Recipes
I mean, who doesn’t enjoy a quality slice of pizza - or two, or three. Easily one of the best comfort foods out there. A slice of pizza can be enjoyed virtually anywhere, whether at a family party, your local pizzeria, or even by yourself with your favorite movie, a slice of pizza (or a whole pie) is never a... -
Easy Fall Vegan & Keto Pumpkin Recipes
Pumpkin spice, flannels, cold weather… FALL is here! And there is no better way to celebrate the crisp air and falling leaves than with everyone’s favorite...pumpkins! Pumpkin bread, pumpkin pie, even pumpkin risotto. Read on for some great (and easy!) pumpkin recipes. Keto Pumpkin Cookies These cookies are autumn in a bite. The perfect consistency with a crisp and... -
Guilherme Malheiros Joins Team FITAID
Meet The Newest Team FITAID Athlete, Guilherme Malheiros Q&A with Crossfit Star Guilherme Malheiros Guilherme Malheiros, also known as Gui, is the 21 year old Crossfit Phenom from Brazil who is quickly becoming a star in the CrossFit world. He was first introduced to CrossFit in 2016 at the age of 16. That year, he ranked 45th in the world... -
How Changing Your Mindset Can Bring Success & Scarcity vs. Abundance
The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell to discuss the upbringing of...
