The holiday season is upon us! We're eagerly anticipating the joy of giving and receiving thoughtful gifts that align with our wellness goals. If you're part of a fitness-focused community, or have friends and family who prioritize clean living, we've got something special in store for you: FITAID's favorites of the season! This year, we've curated a selection of gifts...
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FITAID Athletes To Watch in 2023
This week we want to turn the spotlight to our incredible FITAID athletes hitting the competition floor. They’re ready to compete and take on the ultimate test of strength, stamina, and mental grit. These athletes have been prepping, training, and recovering with FITAID all year long, and are ready to take the main stage in Madison! This lineup is bringing... -
The Evolving Landscape of the Fitness Industry: Empowering Women to Thrive
Let’s go girls *queue Shania Twain* ♪ FITAID CrossFit Athlete, Gabi Migala pulls her weight in leveling the playing field for men & women at the 2023 Berlin SemiFinals The fitness industry is undergoing a remarkable transformation as there's been a significant rise in the participation and empowerment of women. Historically, there have been gender disparities within... -
FITAID Energy Disrupts Clean Energy Drink Market | LIFEAID
FITAID Energy® Disrupts So-Called Clean Energy Drink Market The naturally sweetened and green-tea caffeinated addition to FITAID Sports Recovery line promises to revolutionize energy drink industry. Santa Cruz, Calif., April 12, 2022 - LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original... -
Focusing On Australian Fitness Brands | LIFEAID Beverage Co.
LIFEAID Beverage Co. Focuses on Australian Fitness Communities Nutrition and Performance-based Beverage Brand Acquires Its Distribution Partner In Australia & New Zealand As It Expands Internationally NEWS PROVIDED BY LIFEAID Beverage Co. | Apr 13, 2021, 04:30 ET SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ -- This month, LIFEAID Beverage Co., a North American producer of acclaimed functional beverages focused on nutrition... -
LIFEAID’s Role In Helping with California Fires | LIFEAID
Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of... -
What To Eat Before a Tattoo Session | LIFEAID Beverage Co.
Original Content from Online Review Published by Trailer Trash Tattoo Manya — July 30, 2020 | All Rights Reserved Often, creative expressions can take time and tattoos are no different. Therefore, while getting an exquisite tattoo, it is highly likely that you spend 3-8 hours under the needle. It can be a stressful and painful process. Even the best tattoo artists can fail in... -
FITAID-GO Makes Top 10 List of Drinking Trends | LIFEAID
In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below. Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com References: lifeaidbevco & bevnet LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More LIFEAID Beverage Co. launched a new line of single-serve vitamin... -
How LIFEAID Sales Sustained Despite CrossFit Controversy
Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the... -
Life at The Gym During a Post-COVID-19 Era | LIFEAID
Results from a recent One Poll survey, published in a New York Post article on June 26, 2020 One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research. A survey of 2,000 Americans who exercise at least twice a week surveyed respondents on their attitudes toward gyms in the...
