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Targeting Commercial and Convenience Business
SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states... -
Diet Joke: Drinking Diet Coke Daily 'Increases Risk of Dying Young'
Scientists have discovered the dangerous effects Diet Coke is having on your body. The following article appeared in the UK's The Sun this week, exposing the dangers of drinking Diet Coke, and shocking many with its claims ... THE SUN — Drinking Diet Coke everyday increases your risk of dying young, experts have warned. Two or more artificially-sweetened drinks a day ups the... -
Healthy Valentine's Date Ideas That Won't Break the Bank
Your team at LIFEAID Beverage Co. has put together a list of their absolute favorite gift and date ideas to help you make this your healthiest and happiest Valentine's Day yet! Most of them cost little to nothing, but their worth is priceless. Here are some suggestions for making this Valentine's Day an unforgettable one: 1. Get outdoors. Whether you end... -
The 25 Best Inflammation-Fighting Foods (And How to Use Them Daily)
According to a recent article on MindBodyGreen.com written by food director Liz Moody ... The impact of food on inflammation is clear—but actually incorporating those foods into your daily life can be easier said than done. Here are 25 foods that are scientifically proven to help fight inflammation, and how I use them in my daily life: 1. Blueberries I choose wild... -
LIFEAID Goes Chainwide in Walmart
Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores. The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the... -
LIFEAID Anticipates Strong Sales & Distribution
SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics. Increased 2019 Distribution at Walmart LIFEAID started selling... -
LIFEAID Spotlight on Twin Sisters Margarita & Natalia Guzman
Twin sisters from Colombia share a glimpse into the struggle and perseverance which brought them to America, and the strength it took to help them build their lives as extreme fitness athletes and personal trainers. Natalia & Margarita Guzman (best known on social media as @Las2winz) migrated to the United States from Tunja, Colombia in June of 2001. Living... -
A Better Way to Think Ep. 1: "The 7 Habits of Highly Effective People"
With a customer satisfaction rating of 95%, the customer service team at LIFEAID Beverage Co. must be doing something right! Every quarter, the team of nearly half a dozen customer service team members reads a book and discusses it together — sharing their insights, questions and takeaways. Topics range from motivation, customer service, team-building, humorous life lessons, positive habits and... -
Hearty Slow-Cooker Beef Stew
By: Karenia Bowman | Nothing says "cozy winter comfort food" quite like beef stew. If you know me, you know there's nothing I love more than family gatherings, valid excuses for being extra festive, and healthier takes on our favorite comfort foods. My husband is a comfort food guy through and through, so naturally I eat up every ounce of his...
