admin
-
5 Ways to Maximize Post-Workout Recovery
You’re putting in the work at the gym, but aren’t seeing all of the results you hope for. What gives? Chances are, you’re neglecting one of the most important tenets of exercise: recovery. Not to be confused with apathy, there are very good reasons why rest days and recovery should not be overlooked. Here are five of them: To allow... -
Meet Mothers of Fitness 'Momerator,' Molly Tilove
For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and... -
Tamar Garcia, LIFEAID National Events Manager
We may be biased, but at LIFEAID, we really do have some of the best people on our team and Tamar is no exception. If you saw us at Wodapalooza in Miami earlier this year, she was the fearless leader behind that activation. While her role has (temporarily) shifted due to events being cancelled in 2020, she's ready to bring... -
100 Marathons?!
When not in the field building relationships with gym owners and retailers, Regional Sales Manager - Southwest Karly Wilson is putting in miles on the pavement for her marathon training. In fact, this year she surpassed a huge milestone of running her 100th marathon! Not sure about you, but when she revealed that during one of our team calls, we... -
Meet Mothers of Fitness 'Momerator,' Katie Dial
For Mother's Day this year, we launched our Mothers of Fitness community to celebrate the strong women in our midst. Part of the intention of this group was to allow mothers to share their experiences, offer advice to other women in their shoes, and just have a place to gush over something they all have in common--the love of motherhood and... -
FITAID Chats with CrossFit Analyst Tommy Marquez
With the second phase of the CrossFit Games happening this weekend, we spoke with CrossFit HQ’s commentator and analyst, Tommy Marquez, to get his take on the Aromas based, streamlined version of the 2020 Games. With the spectacle of the coliseum stripped away, Castro has taken us back to the birthplace of the fittest on earth. Check out our interview... -
Support of CrossFit Games With New Leadership
Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to... -
LIFEAID’s Role In Helping with California Fires | LIFEAID
Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of... -
Santa Cruz Fire Aid Raises Funds for Wildfires
LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones...
