From Bankrupt to a $60M Beverage Business
"Today is a beautiful day filled with opportunity and potential"
During this episode on the Scale Your Agency Podcast, I sat down with Trent Dyrsmid. We discuss the difficulties of growing a business, especially in the beverage industry, the importance of differentiating your product and hiring the right people.
The Lines Between Beer, Soda, and Spirits are Blurring as Beverage Companies Seek Sales Growth
A 130% increase in ready-to-drink alcoholic seltzer beverages has compelled industry giants like Coca-Cola and Pepsi Co to enter the alcoholic beverage market as well. New kinds of hard seltzers seem to be released every week, such as Hard Mountain Dew or Topo Chico Hard Seltzers. Read on to see what this could mean for the competitive environment of the alcoholic beverage industry.
“If you really look closely, most overnight successes took a long time."
- Steve Jobs
U.S. News - Top Food Trends for 2022
Environmental sustainability is now one of the main purchase drivers for today’s consumers. Along with sustainable foods, consumers are also more interested than ever in food products that will promote our immunity, mental health, and digestive system. Check out this article for some new products to try out in 2022, including barley milk and plant-based charcuterie!
The Mountain is You: Transforming Self-Sabotage Into Self-Mystery
I talk a lot about the "victim mentality" and the dangers of falling into its trap. We are the ONLY ones who have the power to create the life we want. While no book, podcast or article can magically make that happen, this book sure is a great place to start!
Bonus: 2022 Goal Setting
I'm sure many of you have huge goals for this upcoming year, both personally and professionally. But what are your plans to ensure you reach those goals? Check out this awesome 2 part video on goal setting from our friends over at Procabulary.
Part 1: Getting Unstuck
Part 2: The Enlifted Goal Setting Method
