By Jason Jaksetic
Why did Spartan and FitAid become partners?
Why do you find a “Spartan-approved” logo on a FitAid can?
Spartan Lifestyle Editor Jason Jaksetic sets the record straight.
I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain training sessions.
Surely, I enjoy FitAid most when I cross the finish line at a Spartan Race.
This is because in daily living, I’m one of those people who keep the throttle pretty close to the floor while simultaneously trying to stay lean and mean. (Let’s face it: most Spartans are. After all, a Spartan lifestyle is active and demanding.) Sometimes, when running this precarious balance of input and output, we start running a little low and need a boost, both in performance and recovery. And FitAid, amazingly, has Spartans covered in both situations.
ENTER FITAID.
There are many reason why you will find a Spartan logo on a can of FitAid. I’ll break down the main ones for you.
45 CALORIES.
Unless you are doing long workouts, extra Calories aren’t your friend. Especially drinkable ones. You are trying to burn Calories, not gain them. The 45 Calories found in FitAidare not excessive like the Calories most sports drinks. Anyone familiar with how hard you work to remove 200 Calories isn’t about to toss them back quickly during a workout. 45 is not zero, but then again, FitAid is not a ‘diet’ sports drink, full of artificial sweeteners.
RAW, ORGANIC BLUE AGAVE.
When nature has provided so many natural sweeteners, modern humans’ reliance on processed sugars and artificial sweeteners is perplexing. Spartans think so, anyway. That’s why they will reach for FitAid over sugary sports drinks. Agave is delicious. Agave is natural. Agave is a no brainer for a great tasting drink.
Skip the processed. Always. FitAid did.
PERFORMANCE AND RECOVERY.
FitAid pulls double duty. I drink a FitAid before and after my workouts, and sometimes during a long endurance session. The one before my workout fuels my endurance and performance. The one after helps me recover from the damage I did.
Incidentally, because most Spartans train early in the morning before work, it’s nice to get the energy boost after a workout with your recovery fuel so you can shower up and roll into the office on a mission to tackle the next challenge.
VITAMIN C, D, E.
Spartans don’t worry about vitamins too much when they have their diets dialed in and are consuming plenty of fresh fruits and vegetables. But sometimes, especially when traveling or busy, it’s hard to get the vitamin-rich foods that are essential to a healthy diet and immune system. A day with FitAid is a day you know you have the key vitamins that keep your health covered.
AMINO ACIDS, BCAAS, GLUTAMINE.
Muscle fuel and muscle repair are at the core of performance and recovery. Feed your muscles well when they are most hungry, and they will be therefore you when you need.
TURMERIC.
Spartans love the performance and recovery aspects of this natural ingredient so much that we devoted a whole week of our Food of the Week recipes to exploring how to incorporate it into our Spartan diets.
LIGHT CARBONATION.
I love bubbles. You love bubbles. We all love bubbles. They are, well, just damn refreshing. FitAid delivers bubbles.
Maybe you are a seasoned Spartan, training and living hard. Maybe you are just starting to step on the accelerator and finding yourself lacking some energy as you engage in the Spartan lifestyle. On any gym and on any mountain, FitAid is the performance and recovery support you need. (With bubbles.)
SOURCE: https://www.spartan.com/en/community/blog/lifestyle?article=42661
